One by One and LVIV HISTORY MUSEUM: new capsule
DNA of the Ukrainian brand One by One has deep roots in history of our country, our land as well as reconsideration of national codes in the modern fashion.
The knowledge of history is getting more sense now, because each Ukrainian feels the importance of connection with generations. Our past is also our future. Thanks to difficulties and contrary to dark times, the Ukrainian nation is becoming more powerful – largely due to the strong and ardent bond to the cultural heritage. We cherish, take pride, and we are truly interested in our history.
“We always have to remember where we come from, where our roots are, and know the history of our country. History – is the way of development”, – assure the brand.
That is why after the opening of the flagship store in the city of Lviv, it was highly important for One by One’s owners and the team to feel a contact with the cultural heritage of the city that is also called a ‘museum town’. What epithets were awarded to the city of Lion: “Royal City”, “The pearl of the crown of Europe”, “Tiny Paris”, “The Ukrainian Piedmont” …
By lucky chance this year the prominent Lviv History Museum celebrates its anniversary which has been gathering the crumbs of Ukrainian inheritance bit by bit for 130 years to tell people the history of our country. After visiting the LHM and seeing with their own eyes the pearls of the museum collection, the One by One’s team decided to join the popularization of the museology and engage a wider audience to the exploration of the masterpieces of Ukrainian cultural heritage.
ONE BRAND AND LVIV HISTORY MUSEUM
In cooperation with curators of LHM, the brand created a capsule collection to make a proof that the fashion industry is not staying apart of the cultural values, and vice versa, like a driving force helps to push it forward, makes modern, and spread within the young generation. The main message of the collaboration is that going to the Ukrainian museum is a true art adventure, and wearing clothes made together with cultural organizations – is an important civil position and an awesome fashion choice. Ukraine saves and protects exceptional exhibits in the walls of its museums, and the brand One by One is recreating such masterpieces on the fashionable and wearable items – hoodies, T-shirts, anoraks, cargoes, caps, shoppers and thermocups.
Among the images that appear in the collection: picture of panoramic Lviv by Aurelio Passerotti of the end of 16th and beginning of 17th century in the form of Abraham Hogenberg’s colorful engraving of the year 1618; the spears of the Roman period flag 2nd – 3rd century; the sculpture “The Mermaid” from the front of the building of the Military School on Pełczyński pond of the year 1820; the banknote of the national credit card denomination of 100 hryvnas of the year 1918. These outstanding pieces become central figures of the merch, and the combined logo of the museum and brand will complement the prints.
And let our masterworks stay in safety under the museum glass, but their images and spirit of the story will come alive on the streets of the city It is said that people are met by clothes, so why not put a sense in it, convert it to the eloquent attribute which can independently and unvarnished become a transmitter of the past into the future.
Photo: press service of the brand
