THE LACE: eco-friendly collection

THE LACE

THE LACE eco-collection is a collection of images born out of care for nature and the environment, and created to give special comfort to the body while wearing them.

THE LACE

Things that breathe, lightness and freedom of sensations are the main leitmotifs of the new summer capsule. They are embodied in modern styles for stylish summer looks: in urban areas and urban locations, or in nature in maximum unity with it.

THE LACE

The eco-drop is an accurate reflection of the DNA of THE LACE brand, as it constantly adapts to the needs, character and rhythm of a modern woman, gently emphasizes her beauty and gives her freedom to express her own style.

THE LACE

The face of the campaign is a sensual and gentle modern singer Luna. Which added even more elegance and naturalness to the delicate soul of the image. 

Eco-drop

The eco-drop by THE LACE is made of 100% high quality cotton that meets the quality standards of BCI and is confirmed by the Oeko-Tex certificate. 

Eco-drop

The eco-drop included: delicate dresses of loose silhouettes with thin straps and dropped shoulders, light summer pants and shorts, thin shirts with ties, a cropped model of a checked shirt, delicate bandeau tops and skirts with drawstrings. The accent check and pastel color palette are the basis of the new drop.

THE LACE

The brand’s latest linen collection adapts to the needs of women to remain relevant and sensual in a world that is constantly changing, just like herself. The intertwining of ancient Scandinavian, Byzantine and Slavic traditions is reflected in the colors, silhouettes and cut elements: decorative ribbons, caftans with a smell, loose shirts and dresses. 

In Kievan Rus, folk belief said that linen clothes helped to restore strength, and a light shirt worn before an important event served as a talisman. Linen is perhaps the most powerful material among materials, giving you peace of mind and a sense of concentration. Psychologists say that the tactile qualities of linen fibers protect us from depression. But flax is relevant right now, in times of constant stress. 

Flax is fragility, night is fearlessness and resistance, sand is time that flows, but we do not stand still. We are moving forward with faith, towards the light, and preserving our values.


Photo: press service


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