The Vorozhbyt&Zemskova brand presented a collection at Vienna Fashion Week

Woman Magazine

Ukrainian brand Vorozhbyt&Zemskova presented the SS23 collection at Vienna Fashion Week, with the support of the “Support Ukrainian Fashion Initiative from Ukrainian Fashion Week. The Vorozhbyt&Zemskova show in Vienna became the seventh event of the UFW International Season SS23.

The synergy of a steel metropolis and a fragile girl

Raising your head up among the glass peaks of modern metropolises, you increasingly catch yourself thinking that the world is moving forward at the speed of lightning. High-rise buildings appear around so imperceptibly, and man seems to be a small and imperceptible creature in the vortex of the modernized world. Sometimes you want to protect yourself from the looming burden of a big city, to feel the warmth and comfort that is so lacking in the captivity of glass and metal. This season, the Vorozhbyt&Zemskova brand  demonstrate their vision of the synergy of a steel metropolis and a fragile girl. 

The new models combine increased form and volume that can be compared to the massiveness of modern buildings, clear lines and fitted silhouettes, as a reference to the ideal geometry of skyscrapers, together with soft colors and light materials that symbolize the qualities that women are endowed with. Women who show strength, courage and independence of spirit, but always remain fragile and light inside, turning to fashion in search of extravagance and celebration. 

A reference to the fashion of the 1960s

The collection was a reference to the fashion of the 1960s: it was important for the designers to preserve the main details that were characteristic of the clothes of that decade – massive pockets, decorative whips, metallic threads and buttons. A unique detail was the double stitching, which is used to apply geometric shapes that appear on the clothes. 

The main message of the collection was laid in combined forms: weightless sundresses in linen style next to brutal jackets, or cargo pants with cloaks under the belt that emphasize the waist. Such mixes, created in contrast, cause quite a bit of dissonance, just like the events of today. 

Contrasts are hidden in the collection everywhere. Designers Olena Vorozhbyt and Tetyana Zemskova played with a combination of diametrically opposed silhouettes, shapes, materials and colors. Materials: eco-leather, cotton in various weaves, viscose – light for dresses and mixed with polyester for suits. Colors: basic shades of black, milk and white, which are successfully shaded by mint, soft lilac, blue and pink. The model range includes: modern hoodies, sweatshirts, oversized jackets and cargo pants, typical for everyday life, and more elegant sundresses, dresses, flared pants, raincoats and long skirts. 

Photo: Fashion Office


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