Ariadna Aleksandrova: “It is important to maintain a balance between strategy and improvisation in blogging”

Аріадна Александрова

Ariadna Aleksandrova

In today’s world, where social networks have become an integral part of life, the ability to use them effectively is becoming key to business success. At the age of 17, the heroine of our interview has already realized herself as a successful SMM manager and mentor for businesses, actively runs her own blog and continues to improve her skills.

Ariadna Aleksandrova talks about her experience, marketing trends in 2023, and tips for ambitious bloggers.

Is it important to have a personal brand in the modern world?

Yes, the importance of a personal brand should not be underestimated. A personal brand is a way to define yourself as an expert in a certain field and attract the attention of the audience. Creating your own brand can be a significant step in developing your career, attracting clients, growing your business, and establishing contacts with other professionals.

Which social networks are the most effective for developing a personal brand?

The choice of social networks for developing a personal brand depends on the specific field of activity, target audience, and personal preferences. However, for the rapid development of a personal brand, my favorites are TikTok and Instagram. In my opinion, they are the easiest place to catch the hype, as they say.

With the invasion of Ukraine, influencers have become a kind of “voice” for the audience. What is the right way for a young Ukrainian blogger to develop?

For Ukrainian young bloggers, this has become a new opportunity for development in social media, as the blogging positions previously held by Russian bloggers are now free. A large number of Ukrainians refused to consume Russian content, so there was a demand for domestic products.

If we talk about the steps that a young Ukrainian blogger can take to develop properly on social media, the first thing to do is to define your niche. This will help you attract the right audience and become an expert in your chosen field. Next, it is important to create high-quality and interesting content. It’s also important to develop your brand by creating a unique style and image. And finally, collaboration with other bloggers and brands can help you grow.

Ariadna Aleksandrova

Ariadna Aleksandrova

At the age of 17, you already have experience in consulting for businesses and personal blogs. Tell us, why did you choose this direction?

I have always been interested in experimenting with social media and developing my personal brand. I had blogs on various topics, such as esotericism and learning English, but I found my way into consulting for businesses and personal brands. This area really gives me pleasure and allows me to apply my knowledge and experience to help others.

What do you like most about working at a marketing agency and what are the challenges?

I like the challenge of finding effective tools to promote clients in a competitive environment. But I’m more inclined to a leadership role than to work for someone else. That’s why I’m planning to start working for myself, where I can be the head of my own business.

What are the stages of mentoring in your work?

In my work as a mentor, I focus on developing my clients’ social media accounts. My mentoring strategy includes the following stages:

  • Analysis and evaluation of the current state of social media accounts.
  • Developing a promotion strategy, including positioning a brand or personality on a blog, creating audiences for advertising, setting up a sales funnel, etc.
  • Implementation of the strategy in practice with my support and training of the client on how to work with their social media account independently.

After a month of cooperation, my clients get a clear positioning of their brand or personality on the blog, an understanding of social media tools, a completed expert profile, created audiences for launching ads, and a sales funnel.

blogger

Ariadna Aleksandrova

Is strategy important now, or is it better to improvise with blog content?

As an SMM specialist, I believe that strategy is an important component of successful blogging. It helps to focus on goals and objectives, identify the audience, find your place in the market, and create a unique brand. But this doesn’t mean that you need to create a full strategy for the year ahead and stick to it. Everything changes very quickly in this world, so sometimes you need to be ready to improvise and adapt to new trends and situations. It’s important to strike a balance between strategy and flexibility to succeed in social media.

What new marketing trends and tools will be popular in 2023?

Predicting future trends is always interesting, but it also causes certain difficulties. Here are a few marketing trends that will be at their peak in 2023: video marketing, interactive content, messenger advertising, virtual and augmented reality, and personalization. Using these tools will help you attract the attention of your audience and achieve marketing success.

What advice can you give to new bloggers who have just started their journey?

I would advise aspiring bloggers to take advantage of my consulting and mentoring services, as I can provide personal support and advice specifically customized to their needs and goals. I also have experts from various industries on my team to help me build an appropriate strategy and develop unique content.

blogger

Ariadna Aleksandrova

How do you plan to develop in your niche?

I plan to continue studying and improving my skills in SMM and marketing. As for my ambitious goals, I dream of opening my own SMM and marketing agency, but this is still on the distant horizon. So now I am focusing on developing my career as an SMM specialist and trying to be the best in my field.


Photo: personal archive


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