Andre Tan together with Yevhen Klopotenko made borsch fashionable
Ukrainian borsch has become fashionable: fashion designer Andre Tan has partnered with renowned chef Yevhen Klopotenko to create a limited edition T-shirt collection that combines fashion and food in a unique and exciting way.
The collection, with Ukrainian borsch as its muse, includes three different designs: borsch under X-ray; pop art inspired by Andy Warhol; and borsch as a Pantone color swatch. The T-shirts will be sold in a pot, and their tags will contain a recipe for Yevhen Klopotenko’s “family borsch” – this will encourage each buyer to be creative and experiment both in the kitchen and with their own style.
Yevhen Klopotenko
Yevhen Klopotenko
Andre Tan has long been observing the growth of the “merch” culture in the fashion world and how former “street” and youth brands are rapidly taking their place in the pantheon of “big fashion”. His motivation for joining the collaboration with Yevhen Klopotenko was to create relevant and modern “Ukrainian merchandise” and through it to show a portrait of a “new Ukraine” where stylish and creative people show their talents and develop their own style, as well as know how to appreciate and prepare delicious food.
Andre Tan
“People have always come to Ukraine to enjoy something tasty and unusual, unlike other cuisines in the world. Today, when Ukraine is at the epicenter of the world’s attention, we want to showcase our country as a center of delicious food, creativity, resilience and self-sufficiency. Our “borsch under X-ray “ with Yevhen is a kind of DNA of modern Ukraine, honoring traditions and integrating them into the global context. Ukrainian borsch is Ukraine, no matter how hard the enemy Russia tries to steal it from us,” says Andre Tan.
Andre Tan
One of Ukraine’s most famous chefs, Yevhen Klopotenko, believes that borsch is not just a dish, but an internationally understood and popular symbol of Ukrainian culture, one of the signs of its identity. And with the recognition of borsch as part of UNESCO’s intangible cultural heritage, the socio-cultural importance of the dish and the need to protect its heritage have only increased.
Yevhen Klopotenko
“My big Ukrainian dream is to popularize our cuisine. It was this goal that motivated me when I submitted borsch to the UNESCO Intangible Heritage List. I realized that when borsch is loved by the world, then Ukrainians will love it too. And now borsch is already part of the campaign of a leading Ukrainian designer. I am glad that Andre and I have joined forces to show that Ukrainian can be fashionable and modern,” says Yevhen Klopotenko.
Photo: press service
