“One Day to Win: Ukrainian brands join the charity initiative

Gasanova, Kachorovska, Nadya Dzyak, Must Have, Anoeses and other Ukrainian brands joined the One Day to Win charity initiative

From the Freedom & Humanity Foundation

Today, every Ukrainian works for victory, and representatives of the creative industry are no exception. Ukrainian fashion brands Gasanova, Kachorovska, Must Have, Anoeses, Santa Brands, Nadya Dzyak, and Gaptuvalnya, as well as the PR agency White Rabbit Agency, florist shop Kviter, and home fragrance brand Poetry Home joined the One Day to Win project by Freedom & Humanity Foundation. As part of this charitable initiative, businesses donate their profits for one business day or the amount a company usually spends on labor costs for one business day to the needs of the Armed Forces.

Poetry Home

All the money raised will be spent on tactical medicine and military equipment needed by our defenders at the front line. 

“We sincerely thank all the creative businesses that joined the One Day to Win project for their trust and support. This is exactly the case when beauty saves the world. Or, more precisely, the lives of our defenders,” says Anna Bilyk, co-founder of the foundation. 

Nadya Dzyak

The Freedom & Humanity Foundation was established during the full-scale invasion. The main goal of the foundation is to provide the military with the necessary equipment. These include bulletproof vests, helmets, drones, radios, thermal imagers, first aid kits, equipment and medicines for mobile and field hospitals, and support hospitals.

Must Have

Kachorovska

 During the work, the Freedom & Humanity team has delivered 15 vehicles, 27 modern drones, 1344 imported bulletproof vests  of the IV protection class, 100 radios for communication, 337 first aid kits, 22 medical backpacks to the frontline. The foundation regularly reports on its activities on its website and social media.

Photo: Woman Magazine press service