Extraordinary accents and seductive cuts: the Fox Lingerie campaign

Fox Lingerie campaign

For the birthday and seventh anniversary, Fox Lingerie released a campaign with seven new and iconic models for the brand.

Fox Lingerie is extraordinary accents, seductive cuts and high quality materials. The drop, dedicated to the brand’s seven-year anniversary, includes models in basic colors: deep blue, black and white.

Fox Lingerie campaign

Fox Lingerie appeared in 2015 after the Revolution of Dignity, a historic event for modern Ukraine. The founder of the brand, Juliana Hansel, was born and raised in Luhansk, but was forced to leave her home due to the occupation, which continues to this day. Along the way, there were many difficulties, crises, lockdowns, but this did not prevent the brand from developing.

In seven years, Fox Lingerie entered the foreign market and opened franchises, nine stores in Ukraine, became officially represented in the Central Market and created a collaboration with them, and also undertook an educational mission. The brand drew attention to the topic of melanoma, mammoplasty and the importance for women of regular check-ups with specialized doctors, and also created a special project on sex education.


Fox Lingerie campaign

“Seven years changed the country, changed us as people, our values, priorities and desires. They also changed Ukrainian business, but definitely for the better. Since the creation of Fox Lingerie and until today, I am inspired by women and show them how unique they are, and now – especially!”, shares Juliana Hansel.

Fox Lingerie campaign

You can familiarize yourself with the drop and purchase it on the Fox Lingerie website or on Instagram.

Photo: PR agency

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