MBFWMadrid x UFW: digital collaboration
Mercedes-Benz Fashion Week (MBFWMadrid) joins the Ukrainian Fashion Week Initiative “Support Ukrainian Fashion” to support Ukrainian brands and promote the distribution of their collections in the world.
This year, together with the 51st season of Ukrainian Fashion Week, the 76th Mercedes-Benz Fashion Week Madrid provides an opportunity for Ukrainian designers to defend human rights and democratic values through the fashion industry.
FROLOV
FROLOV
As part of the MBFWMadrid x UFW digital collaboration, the fashion films DZHUS, DOMANOF, FROLOV, GUDU, LITKOVSKA, OVERALL, ENNO, the COAT, NADYA DZYAK, digital screenings of UFEG and PUSHKA School, as well as the film “Sustainable Fashion Potential of Ukraine” are presented on the Mercedes website – Benz Fashion Week Madrid.
“The participation of Ukrainian designers in Mercedes-Benz Fashion Week Madrid is an unexpected format of our military season Ukrainian Fashion Week International Season SS23. During this authoritative fashion event, we will present designer brands of Ukraine in the format of fashion films. So we will increase the audience as much as possible, which will get to know not only talented Ukrainian designers, but also talented directors, models, production studios… This emotional format is another step towards recognizing the stability, talent and relevance of the Ukrainian fashion industry”, – Iryna Danylevska, co-founder and CEO of Ukrainian Fashion Week.
DZHUS
DZHUS
The MBFWMadrid x UFW collaboration is the second digital event of the UFW International Season SS23. Before Ukrainian brand the COAT presented a new collection in a fashion film as part of the official schedule of Copenhagen Fashion Week.
Photo: MBFWMadrid press service
