Panama, like Kalush: the brand’s name has been revealed

Panama, like Kalush: the brand's name has been revealed - 1 - изображение

Kalush Orchestra’s victory at the Eurovision Song Contest made a splash not only in the media but also in the fashion industry. The vivid images of the musicians with ethnic motifs and Oleg Psyuk’s signature pink panama hat were remembered by all the audience and participants of the show.

The pink panama hat became a symbol of Ukraine’s victory at Eurovision, and was added to the avatars of Kyivstar, Ukrzaliznytsia, Rozetka, Knyharnya Ye, Sushiya, and many other businesses to show their support for the rappers. Ukrposhta even promises to issue a stamp dedicated to the band’s victory. Oleg Psyuk’s Panama even has its own comic strip account on Twitter.

The mass market is rushing to add the trendy accessory of the season to its assortment, and the fashion media is looking for similar headwear in branded collections. But who created the original panama for the Kalush Orchestra, which went from the National Selection to the of the video for Stefania and winning the Eurovision Song Contest?


View this post on Instagram


A post shared by SHKOURA (@sh.shkoura)

Shkoura: clothes with pride

Shkoura created an original woolen panama hat for the Eurovision Song Contest. It is a young Ukrainian brand that creates original clothing with a mountain character and ethnic motifs. The products of this brand have no analogues or two identical things – each is unique.

Panama, like Kalush: the brand's name has been revealed - 2 - изображение

Of course, the stylish symbol of this media victory is now the most coveted item in the wardrobe of all Europe. Kalush has launched its own merchandise – cotton pink sun hats for the hot season. Panama by Shkoura is a warmer option that will become a bright highlight in autumn and winter looks. The brand admits that it barely has time to make new pans. But you can still order an authentic accessory on the brand’s website, which delivers its products all over the world.

Photo: the brand’s press service

Start typing and press Enter to search