“Design without design”: adidas Originals and KSENIASCHNAIDER collection
adidas Originals and Ukrainian sustainable brand KSENIASCHNAIDER present their first joint collection. The result of the collaboration between the two brands is a clothing line that embodies the unique design thinking of the KSENIASCHNAIDER brand “Design without design” in a new look at classic adidas silhouettes.
The collection includes denim products – branded jeans and jackets, complemented by original details, as well as updated adidas classics – an adiColor tracksuit and a corset made using the patchwork technique. The line was complemented by eco-leather accessories in unexpected silhouettes and details, such as fluorescent yellow soccer boot studs.
In addition to clothing, the range includes bright updates of the iconic Forum Mid and Superstar sneakers. The Superstar model with the Ukrainian inscription “Superstar” instead of the classic model name in English on the outside of the sneaker deserves special attention.
The heroine of the campaign in Ukraine is Daria Bilodid, a world and European judo champion.
Created for the generation that always stays true to themselves, the adidas Originals x KSENIASCHNAIDER collection is already available on adidas.ua and in selected brand stores.
Photo: press service