Through the streets of Madrid: VIBRANT LIFE OF WILD HEARTS
Life in a big city does not stand still, it runs fast, and the protagonist of the new WILD HEARTS campaign does not lag behind the frantic rhythm, but rather breathes in unison with it and lives every second to the fullest.
To create the campaign for their first drop, the WILD HEARTS creative team found themselves on the streets of Madrid, a city that combines the business nature of the European capital, the vibe of Spanish culture, and artistic and creative components. All this creates a fierce energy that makes everyone catch the wave.
The city streets were chosen as the locations for the shoot because they convey the energy most vividly. Each inhabitant of the metropolis is special, versatile and multifunctional: the main character of the campaign is a cosmopolitan from a big city who combines several roles at once.
She is a strong businesswoman who manages a team, a romantic nature who is in a hurry to go on a date, and an intellectual who is on her way to a performance at the theater. This is demonstrated by the stylistic techniques used during the photo shoot: combining evening outfits with business outfits, using avant-garde accessories in combination with the brand’s iconic models.
Shots from an underpass, subway, or against the backdrop of sculptures by Eduardo Chillida and Pablo Serrano simultaneously look like the editorial of a fashion magazine, a paparazzi shot, or just a moment in the real life of a modern girl who runs around incessantly to catch up with everything in the big city.
