Pepsi changes its logo for the first time in 15 years

Pepsi cola is one of the most famous beverage brands in the world. The beverage logo is one of the most recognizable logos around the world.

The brand changes its logo for the first time in 15 years. This should happen by 2024. The inscription will now be located in the middle of a red, white, and blue circle, which is how the emblem looked in the 90s. In addition, the main color will no longer be bright blue, but black and navy blue – the same colors used in the Pepsi Zero Sugar branding. In this way, the company wants to focus on combating sugar consumption.

Pepsi is a brand that keeps up with the times and reflects a new generation of consumers.

Today, people consume less and less sugar, and the company decided to change its strategy as a result. The brand with the new logo will appear in the US by the fall of 2023, and the rest of the world will start using the logo no earlier than 2024.

Author: Daria Skotchenko

Photo: pexels