Eternal and Shmelevsky: a new collection
The canonical combination of suits and hats in the joint shoot by Eternal and Shmelevsky. Ukrainian brands Eternal and Shmelevsky presented a new look at the styling of popular models in their collections. Each of the proposed looks is designed to emphasize character and individuality with impeccable cut, original shapes, unusual textures and distinctive details.

new collection
Eternal creates clothes with special attention to detail and quality. The brand is characterized by natural fabrics, classic colors, simple and strict geometric shapes that are timeless. The name of the brand, which means “eternal”, reflects one of the key principles underlying it.

new collection
At the center of the Eternal collections – – is a suit as a kind of synonym for freedom, in which you feel comfortable, bold and confident.

new collection
“A suit is a fairly versatile wardrobe item that can be used as a basis for many different combinations. But, I must admit, nothing completes the image like a well-chosen hat. We are close to the values and approach to creating Shmelevsky collections, we are impressed by their original designs and unconditional quality,” Eternal comments.
Shmelevsky is a Ukrainian brand of handmade hats, which is distinguished by its non-standard shapes and modern design. Each model is created by hand, and the entire process – from designing the shape to sewing the ribbon – is performed by the designer himself, combining the traditions of European and American hat-making techniques.

new collection
Overall, the brands offered an original way to diversify your wardrobe with a stunning tandem of suits and hats. The series of photographs, in which models appear in mysterious images, is inspired by the work of René Magritte.
Photo: press service