Share Happiness: RDNT initiative to support refugee youth

Share Happiness

Share Happiness

The streetwear brand RDNT introduces the Share Happiness, Happiness campaign, implemented on the one-for-one model. When you buy any T-shirt on the RDNT’s website, the team donates the same to the Ukrainian youth affected by the war. The main goal is not only to provide the youth with clothes, but also to share happiness with them in these dark times.

“RDNT was invented to become a symbol of light. As a responsible brand, we are concerned about the future of our country: creative teenagers and their mental health. Thus, we decided to launch a Share Happiness initiative for them. We are here for the youth and want them to live happily without limits and concerns.” – Andre Tan, the creative director.

To check and buy the Share Happiness T-shirts, please visit the official website rdnt.store.

RDNT is Andre Tan’s streetwear brand, which was born during the war in Ukraine and broadcasts messages about independence, individuality, freedom of expression and zest for life. The abbreviation means Radiant, that is, radiant. All products are unisex and made from recycled plastic bottles. The first collection , dedicated to water as the main element of life, was released in April 2022.


 Photo: press service of the brand


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