Diadia summer collection: the breath of Zakarpattya

The Ukrainian brand diadia, which comes from the picturesque Zakarpattya, starts the season with a renewed and inspired look. Not only the visual language used by the brand to communicate with the audience has changed, but also the content of the collections. Diadia’s values of convenience, humanity and sincerity remain unchanged.

The summer collection is a guide to the world of harmony and tranquility, comfort and lightness. The clothes can be described by the word “weightlessness”: spacious sundresses, loose-fitting pants, a vest, a suit of oversized shirt and shorts. All the elements of the collection can be easily combined with each other: a shirt can be worn over a dress or vest on a cool summer evening, shorts can be replaced with pants in a suit. The color palette is as close to natural shades as possible, and the idea of closeness to nature is completed by the linen used to make all the items.    

“This collection is special for us, because it is about the beginning of a new and important stage for our brand. Choosing fabrics and colors, we plunged into the world of Zakarpattya nature, peace and harmony. This is exactly what we, Ukrainians, lack nowadays,” say the founders of the brand Diana Sydunchak and Vlad Volos about the rebranding and creation of the new collection.

Diadia creates all of its garments in its native Zakarpattia and at its own production facility. It is important for the brand to work in Ukraine, to use high-quality fabrics and to engage the best tailors. Zakarpattya is one of the most picturesque parts of the country, which diadia plans to show from a new perspective, to introduce the history, nature and culture of its native land.

Photo: press service