The fashion scene once again focused on Budapest: the 11th BCEFW was held

The fashion scene once again focused on Budapest: the 11th BCEFW was held - 1 - изображение

The Hungarian Fashion & Design Agency organised the main fashion event of the Central European region, the Budapest Central European Fashion Week (BCEFW), which attracted almost two thousand visitors throughout the eventful week. The event was held with a new concept: 15 Hungarian and 4 regional designers showcased the pieces of their autumn-winter collections at four iconic venues in the capital in the form of presentations.

Between the 2nd and 6th of February, fashion took the centre stage in Budapest again; those interested in fashion and industry professionals could participate in 25 side events besides the weekend presentations during the Budapest Central European Fashion Week AW23/24. All in all, nearly 1000 visitors attended the side events and participated in thematic workshops and showroom visits with discounts, among other things, and they could even purchase the products of their favourite domestic brands in the BCEFW pop-up store on Fashion Street.

Budapest Central European Fashion Week

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The renewed BCEFW’s main event, the designers’ presentations were held between the 4th and the 5th of February in four iconic buildings of Budapest: the National Dance Theatre, the Hungarian National Museum, the Museum of Ethnography, and the ELTE University Library, where almost 1000 people viewed the Hungarian brands’ as well as two Slovakian and two Polish designers’ 2023/24 autumn-winter collections.

“We organised BCEFW for the eleventh time this year, which has gone through a significant change in concept. Instead of catwalk shows, we provided the designers with a debuting possibility in a creative presentation format, as it was a great opportunity to promote their characteristics along the lines of unique concepts” – said Anita Forintos-Szűcs. The HFDA’s General Deputy CEO added: “Moreover, the event’s touristic role is indispensable since, by including the four iconic locations, international journalists and influencers with a large following attending the event got a more diverse picture of the attractions and touristic features of Budapest. We can proudly say that BCEFW has become one of the region’s determining cultural and creative events, the program provides a unique, high-quality, and unforgettable experience to the profession, those interested in fashion, and tourists visiting the city as well.

Budapest Central European Fashion Week

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The event’s change of concept this year is part of a long-term strategic makeover, an important pillar of which was the formation of the Advisory Board, a professional committee supporting BCEFW, in January 2023 by the HFDA. The Advisory Board’s main objective is to improve the operation and appeal of the Central Eastern European fashion sector, form a more efficient support system focusing on domestic and regional designers and young talents, and discuss current questions concerning the fashion industry considering different sustainability and technological aspects as well.

One of the strategic goals of the Hungarian Fashion & Design Agency, five years old this year, is to turn Budapest into the region’s fashion capital as well as an attractive destination for travellers interested in fashion and design who specifically look for products from the Hungarian creative industries. An essential tool is the BCEFW, held every year, which supports the enhancement of Hungarian and regional designers’ sales and visibility.

Photo credit: HFDA / The Sparkle Content


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