{"id":154361,"date":"2022-02-22T14:45:10","date_gmt":"2022-02-22T12:45:10","guid":{"rendered":"https:\/\/womanmagazine-npp.com\/2022\/02\/22\/ufw-25-years-history-innovations-trends\/"},"modified":"2022-08-23T18:32:31","modified_gmt":"2022-08-23T15:32:31","slug":"ufw-25-years-history-innovations-trends","status":"publish","type":"post","link":"https:\/\/womanmagazine-npp.com\/en\/2022\/02\/22\/ufw-25-years-history-innovations-trends\/","title":{"rendered":"UFW &#8211; 25 years: history, innovations, trends"},"content":{"rendered":"<p style=\"text-align: justify;\"><span class=\"s4\"><span class=\"bumpedFont15\"><img alt=\"UFW - 25 years: history, innovations, trends - 0 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 0\" loading=\"lazy\" class=\"aligncenter size-full wp-image-150706\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4658.jpg\" alt=\"UFW\" width=\"660\" height=\"688\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4658.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4658-288x300.jpg 288w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4658-96x100.jpg 96w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/span><\/span><\/p>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">This<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">year<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"UK\"> 25<\/span><\/span><span class=\"bumpedfont15\"><sup><span lang=\"EN-US\">th<\/span><\/sup><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">anniversary<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">season<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">of<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">the<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">Ukrainian<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">Fashion<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">Week<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">took place.<\/span><\/span><span class=\"bumpedfont15\">&nbsp;Throughout&nbsp;25&nbsp;<\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">years <\/span><\/span><span class=\"bumpedfont15\">Ukrainian Fashion Week impressed the world with innovative formats,&nbsp;with progressive views and discovered many names,&nbsp;known to the whole world now.<\/span><\/p>\n<\/div>\n<div>\n<p><span class=\"bumpedfont15\">In honor of the anniversary<\/span>&nbsp;<a title="Woman Magazine Link" href=\"https:\/\/womanmagazine-npp.com\/\"><span class=\"bumpedfont15\">Woman<\/span>&nbsp;<span class=\"bumpedfont15\">Magazine<\/span><\/a><span class=\"bumpedfont15\">&nbsp;talked with insiders of Ukrainian&nbsp;fashion-industry <\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">about how the idea to organize Ukrainian Fashion Week came to mind<\/span><\/span><span class=\"bumpedfont15\">,&nbsp;<\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">how Fashion in Ukraine has changed in Ukraine in 25 years)<\/span><\/span><span class=\"bumpedfont15\">, and what trends await us in the near future.<\/span><\/p>\n<\/div>\n<p style=\"text-align: center;\"><img alt=\"UFW - 25 years: history, innovations, trends - 1 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 1\" loading=\"lazy\" class=\"alignleft size-full wp-image-150712\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output.jpg\" alt=\"UFW\" width=\"1996\" height=\"603\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output.jpg 1996w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-300x91.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1024x309.jpg 1024w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-768x232.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1536x464.jpg 1536w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1320x399.jpg 1320w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-750x227.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1140x344.jpg 1140w\" sizes=\"(max-width: 1996px) 100vw, 1996px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Facts<\/strong><\/p>\n<ul>\n<li>The&nbsp;First&nbsp;Fashion Week&nbsp;in Ukraine took place in November&nbsp;1997&nbsp;.<\/li>\n<li>To&nbsp;2005&nbsp;year&nbsp;in&nbsp;UFW&nbsp;there was a second name&nbsp;\u2014&nbsp;Sunday&nbsp;pret-a-porter&nbsp;\u201cSeasons of Fashion\u201d.<\/li>\n<li>Ukrainian Fashion Week&nbsp;became the first&nbsp;fashion&nbsp;event in Eastern Europe.<\/li>\n<li>More than&nbsp;1,600&nbsp;fashion shows and&nbsp;400&nbsp;brand&nbsp;presentations took place&nbsp;within the framework of&nbsp;UFW&nbsp;.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">The beginning of history<\/span><\/span><\/strong><\/p>\n<p><span class=\"s4\"><span class=\"bumpedFont15\"><img alt=\"UFW - 25 years: history, innovations, trends - 2 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 2\" loading=\"lazy\" class=\" wp-image-150714 aligncenter\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4665.jpg\" alt=\"UFW\" width=\"690\" height=\"455\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4665.jpg 659w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4665-300x198.jpg 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/span><\/span><\/p>\n<div>\n<p style=\"text-align: justify;\"><span class=\"bumpedfont15\">History of creation of<\/span>&nbsp;<span class=\"bumpedfont15\">Ukrainian Fashion Week<\/span>&nbsp;once upon a time&nbsp;<span class=\"bumpedfont15\">should definitely become the basis for a screenplay<\/span>&nbsp;<span class=\"bumpedfont15\">.<\/span>&nbsp;<span class=\"bumpedfont15\">On the birthday of Irina Danylevskaya, designer Sergey Byzov came with an unusual gift \u2013 the idea of holding a fashion event \u201clike in Paris<\/span>&nbsp;<span class=\"bumpedfont15\">\u201c<\/span>&nbsp;<span class=\"bumpedfont15\">.<\/span><\/p>\n<\/div>\n<div>\n<p style=\"text-align: justify;\"><span class=\"bumpedfont15\">At that time, Irina was the editor-in-chief of the magazine \u201cEva\u201d,&nbsp;and Sonia Zabuga worked in her team.&nbsp;They wrote a letter to the Chamber of Fashion of France with a request to <\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">give permission for <\/span><\/span><span class=\"bumpedfont15\">Fashion Week.&nbsp;And a few days later they received a fax with all the rules.&nbsp;It was created <\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">on the basis of the <\/span><\/span><span class=\"bumpedfont15\">Ukrainian Fashion Week&nbsp;according to international standards of performance&nbsp;prista-porter.<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_150740\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 3 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 3\" aria-describedby=\"caption-attachment-150740\" loading=\"lazy\" class=\"wp-image-150740 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4669.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150740\" class=\"wp-caption-text\"><strong>Iryna Danylevskaya, co-founder and CEO<\/strong><\/p><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cWe didn\u2019t have a business plan, but we had a clear understanding of the ultimate goal. We formulated our mission as \u201cthe creation of a fashion industry in Ukraine\u201d, with all its nuances, for example, the presence of fabric manufacturers and Ukrainian gloss, which at that time did not exist. We realized that we would have to move gradually, including intuitively. The first thing we realized is that designers need to be made cult personalities. It will introduce the society to people no less talented than the stars of show business, television and theater\u201d<\/p><\/blockquote>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 4 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 4\" loading=\"lazy\" class=\"aligncenter wp-image-150756 \" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-1024x717.jpg\" alt=\"UFW\" width=\"514\" height=\"360\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-1024x717.jpg 1024w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-300x210.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-768x537.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-1536x1075.jpg 1536w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-1320x924.jpg 1320w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-750x525.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1-1140x798.jpg 1140w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-1.jpg 1999w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">Debutantes<\/span><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Brand&nbsp;VOROZHBYT&amp;ZEMSKOVA,&nbsp;whose founders are Elena Vorozhbyt and Tatiana Zemskova,&nbsp;participates in&nbsp;Ukrainian Fashion Week&nbsp;from its foundation. They admit that when they started their careers, their clients were ashamed to recognize that they were dressed by Ukrainian designers.<\/p>\n<div id=\"attachment_150758\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 5 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 5\" aria-describedby=\"caption-attachment-150758\" loading=\"lazy\" class=\"wp-image-150758 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4676.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150758\" class=\"wp-caption-text\"><strong>Designers Elena Vorozhbyt and Tatiana Zemskova, founders of the <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/vorozhbytzemskova_designers?utm_medium=copy_link\"><span class=\"s5\"><span class=\"bumpedFont15\">VOROZHBYT&amp;ZEMSKOVA brand<\/span><\/span><\/a><\/strong><\/p><\/div>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cAs such,&nbsp;Ukrainian fashion did not exist then.&nbsp;She,&nbsp;as well as the state,&nbsp;just born. 25&nbsp;years ago,&nbsp;when was the first show,&nbsp;everything was very fun,&nbsp;on enthusiasm.&nbsp;Everyone did,&nbsp;what he wanted<u>,<\/u>&nbsp;without thinking,&nbsp;why and for what does he do it.&nbsp;But our clients talk about&nbsp;what the Japanese wear.&nbsp; And only over time, since 2004, it became normal and then it became prestigious to say that you buy Ukrainian brands\u201d<\/p><\/blockquote>\n<p><span class=\"s4\"><span class=\"bumpedFont15\"><img alt=\"UFW - 25 years: history, innovations, trends - 6 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 6\" loading=\"lazy\" class=\"aligncenter wp-image-150760\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-1024x1024.jpg\" alt=\"UFW\" width=\"401\" height=\"401\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-1024x1024.jpg 1024w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-1536x1536.jpg 1536w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2.jpg 2048w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-1320x1320.jpg 1320w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-2-1140x1140.jpg 1140w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">How to get to<\/span><\/span> <span class=\"s8\"><span class=\"bumpedFont15\">Ukrainian Fashion Week<\/span><\/span><\/strong><\/p>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">On the platforms&nbsp;New Names&nbsp;and&nbsp;Fresh Fashion&nbsp;young designers are given the opportunity to prove themselves,&nbsp;where they can understand,&nbsp;does this path <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">suit them or not<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">,&nbsp;what are the development prospects of their brand.&nbsp;<\/span><\/span><\/p>\n<\/div>\n<p><span class=\"s14\"><span class=\"bumpedFont15\"><img alt=\"UFW - 25 years: history, innovations, trends - 7 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 7\" loading=\"lazy\" class=\"aligncenter wp-image-150762\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4681.jpg\" alt=\"UFW\" width=\"478\" height=\"473\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4681.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4681-300x297.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4681-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4681-75x75.jpg 75w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/span><\/span><\/p>\n<blockquote><p>\u201cWe keep designers here for several seasons,&nbsp;as if in an incubator,&nbsp;to make their brand stronger\u201d, \u2013&nbsp;Irina Danilevskaya comments.<\/p><\/blockquote>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 8 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 8\" loading=\"lazy\" class=\"aligncenter size-full wp-image-150826\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4769.jpg\" alt=\"UFW\" width=\"660\" height=\"284\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4769.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4769-300x129.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p>The selection of young designers takes place in several stages:&nbsp;selection of sketches,&nbsp;evaluation of clothing items,&nbsp;presentation of 5 fashion images in the form of fashion show.&nbsp;The jury chooses three winners,&nbsp;who get a chance to show their collections at Fashion Week.&nbsp;According to Iryna Danilevskaya,&nbsp;an important component is also that,&nbsp;how a person works,&nbsp;its formation and how stable is his company.<\/p>\n<div id=\"attachment_150768\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 9 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 9\" aria-describedby=\"caption-attachment-150768\" loading=\"lazy\" class=\"wp-image-150768 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4685.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150768\" class=\"wp-caption-text\"><strong><a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/stylist_kirill?utm_medium=copy_link\">Kirill Savchenko<\/a> , stylist<\/strong><\/p><\/div>\n<blockquote><p>\u201cFirst of all,&nbsp;you have to love your job,&nbsp;team,&nbsp;which helps to scale.&nbsp;The absence of rules gives designers more freedom&nbsp;\u2014&nbsp;that is the secret to success.&nbsp;Compared to European fashion weeks,&nbsp;there are many more new names and experiments in Ukraine.&nbsp;We have many talented brands,&nbsp;who want to develop themselves and their creativity. In Europe, there are rules that must be followed\u201d<\/p><\/blockquote>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 10 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 10\" loading=\"lazy\" class=\"aligncenter size-full wp-image-150824\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8.jpg\" alt=\"UFW\" width=\"828\" height=\"828\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8.jpg 828w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-8-750x750.jpg 750w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p style=\"text-align: center;\"><strong>World celebrities choose Made in Ukraine&nbsp;<\/strong><\/p>\n<div>\n<p style=\"text-align: justify;\"><span class=\"bumpedfont15\"><span lang=\"EN-US\">Hard to believe,&nbsp;that <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">then it<\/span><\/span><b> <\/b><span class=\"bumpedfont15\"><span lang=\"EN-US\">was a shame to wear things <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">of<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\"> Ukrainian brands.&nbsp;After all, now is the era,&nbsp;when world-famous celebrities wear products of Ukrainian designers.<\/span><\/span><\/p>\n<\/div>\n<p><span class=\"s4\"><span class=\"bumpedFont15\">Singer <strong><a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/adele?utm_medium=copy_link\">Adele <\/a><\/strong><\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">receives&nbsp;<\/span><\/span><span lang=\"EN-US\">the&nbsp;<span class=\"bumpedfont15\">Brit Award<\/span>&nbsp;<span class=\"bumpedfont15\">in a<\/span>&nbsp;<span class=\"bumpedfont15\"><b>Marianna Senchina dress.<\/b><\/span><\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZzfDumoOX8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZzfDumoOX8\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by BRITs (@brits)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span class=\"s4\"><span class=\"bumpedFont15\"><strong><a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/celinedion?utm_medium=copy_link\">Celine Dion<\/a> and <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/dualipa?utm_medium=copy_link\">Dua Lipa<\/a><\/strong> in<\/span><\/span> <strong><span class=\"s4\"><span class=\"bumpedFont15\">Ksenia Schnaider jeans.<\/span><\/span><\/strong><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BmJVCP3hw5u\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BmJVCP3hw5u\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by KSENIASCHNAIDER (@kseniaschnaider)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong><a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/madonna?utm_medium=copy_link\"><span class=\"s4\"><span class=\"bumpedFont15\">Madonna<\/span><\/span><\/a><\/strong> <span class=\"s4\"><span class=\"bumpedFont15\">in a<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">cap<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">by<\/span><\/span> <strong><span class=\"s4\"><span class=\"bumpedFont15\">Ruslan Baginskiy.<\/span><\/span><\/strong><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CIZJ_BJB_WC\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CIZJ_BJB_WC\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Madonna (@madonna)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">Preparation for Fashion Week<\/span><\/span><\/strong><\/p>\n<div id=\"attachment_150780\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 11 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 11\" aria-describedby=\"caption-attachment-150780\" loading=\"lazy\" class=\"wp-image-150780 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4699.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150780\" class=\"wp-caption-text\"><strong>Yulia Perekrestova, founder of the <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/juliyakros_official?utm_medium=copy_link\">JULIYA KROS<\/a> brand<\/strong><\/p><\/div>\n<blockquote>\n<p style=\"text-align: justify;\"><span class=\"bumpedfont15\"><span lang=\"EN-US\">\u201cThe organization of such an event is a responsible process,&nbsp;requiring financial and energy costs.&nbsp;Everything is important in the organization&nbsp;\u2014&nbsp;team,&nbsp;backstage assistant,&nbsp;models,&nbsp;music track,&nbsp;<\/span><\/span><span lang=\"EN-US\">beauty-<\/span><b><span lang=\"EN-US\">insults<\/span><\/b><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">and productions of the show.&nbsp;If one detail is missed, the whole mood of the collection can be spoiled or conveyed incorrectly to the viewer.&nbsp;Therefore, our preparation begins a month before the show,&nbsp;and the last week is always the most difficult.&nbsp;It is necessary to present a minimum&nbsp;<\/span><\/span><span class=\"bumpedfont15\"><b><span lang=\"EN-US\">12&nbsp;formed<\/span><\/b><\/span> <span class=\"bumpedfont15\"><b><u><span lang=\"EN-US\">collections<\/span><\/u><\/b><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">.&nbsp;But the first minutes after the show always remind me of that,&nbsp;that everything was not in vain!&nbsp;Most often during this period we sleep little and forget to eat\u201d<\/span><\/span><\/p>\n<\/blockquote>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">As part of<\/span><\/span><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">Ukrainian Fashion Week, the founder of the shoe brand<\/span>,&nbsp;<span class=\"bumpedfont15\">Bohdan Honcharenko, collaborates with other designers and creates a collection of shoes for their shows.<\/span><\/span><\/p>\n<\/div>\n<div id=\"attachment_150784\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 12 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 12\" aria-describedby=\"caption-attachment-150784\" loading=\"lazy\" class=\"size-medium wp-image-150784\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4701.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150784\" class=\"wp-caption-text\"><strong>Bohdan Honcharenko, founder of the <a title="Woman Magazine Link" href=\"https:\/\/www.instagram.com\/honcharenko.official\/?utm_medium=copy_link\">HONCHARENKO<\/a> brand<\/strong><\/p><\/div>\n<blockquote>\n<p style=\"text-align: justify;\"><span class=\"s14\"><span class=\"bumpedFont15\">&#8221; <span class=\"s4\">Usually everything starts<\/span> <span class=\"s4\">with studying the future collection of clothes<\/span><span class=\"s4\">.<\/span> <span class=\"s4\">Based on the seasonality and style of the collection<\/span><span class=\"s4\">, we<\/span> <span class=\"s4\">select the style of shoes and start sketching<\/span>. Adjacent materials are always used as a basis<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">,<\/span><\/span> <span class=\"s14\"><span class=\"bumpedFont15\">characteristic<\/span><\/span> <span class=\"s14\"><span class=\"bumpedFont15\">of<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\"> brand<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">and<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">for example<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">for <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">ROUSSIN <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">\u2014<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\"> reflective fabrics&#8221;<\/span><\/span><\/p>\n<\/blockquote>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 13 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 13\" loading=\"lazy\" class=\"aligncenter wp-image-150786\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5.jpg\" alt=\"UFW\" width=\"490\" height=\"380\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5.jpg 2048w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-300x233.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-1024x794.jpg 1024w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-768x596.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-1536x1191.jpg 1536w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-1320x1024.jpg 1320w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-750x582.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-5-1140x884.jpg 1140w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">The role<\/span><\/span> of the <span class=\"s8\"><span class=\"bumpedFont15\">UFW<\/span><\/span> <span class=\"s8\"><span class=\"bumpedFont15\">in the development of brands<\/span><\/span><\/strong><\/p>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">NADYA DZYAK, the designer of the brand, presented her collections for several seasons<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">.&nbsp;According to her,&nbsp;participation brought&nbsp;as dividends&nbsp;good PR and mediaeffect,&nbsp;helped develop the brand in Ukraine and abroad.<\/span><\/span><\/p>\n<\/div>\n<div id=\"attachment_150788\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 14 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 14\" aria-describedby=\"caption-attachment-150788\" loading=\"lazy\" class=\"wp-image-150788 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4708.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150788\" class=\"wp-caption-text\"><strong>Nadia Dzyak, founder of the <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/nadyadzyak?utm_medium=copy_link\">NADYA DZYAK<\/a> brand<\/strong><\/p><\/div>\n<blockquote><p>\u201cToday, our collections are sold in more than 15 countries of the world.&nbsp;We develop as wholesales,&nbsp;showing new collections in digital format to international buyers,&nbsp;as well as retail sales through our own online store,&nbsp;releasing special <strong>drops<\/strong> and limited series.&nbsp;We managed to grow from a small atelier into a modern professional one&nbsp;design studio, where masters of their craft work\u201d<\/p><\/blockquote>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CZM6GTuFSxK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/tv\/CZM6GTuFSxK\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Nadya Dzyak (@nadyadzyak)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">The<\/span><\/span><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">Iva<\/span>&nbsp;<span class=\"bumpedfont15\">Nerolli<\/span>&nbsp;brand&nbsp;<span class=\"bumpedfont15\">continues to make shows<\/span>&nbsp;<span class=\"bumpedfont15\">,<\/span>&nbsp;<span class=\"bumpedfont15\">but exclusively for the brand\u2019s clients.<\/span><\/span><\/p>\n<\/div>\n<div id=\"attachment_150790\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 15 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 15\" aria-describedby=\"caption-attachment-150790\" loading=\"lazy\" class=\"wp-image-150790 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-300x300.png\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-300x300.png 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-150x150.png 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-768x768.png 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-60x60.png 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-75x75.png 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712-750x750.png 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4712.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150790\" class=\"wp-caption-text\"><strong>Designer <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/iva_nerolli_iva?utm_medium=copy_link\">Iva Neroli<\/a> , founder <a title="Woman Magazine Link" href=\"https:\/\/www.instagram.com\/ivanerolli\/\">of Iva Nerolli<\/a><\/strong><\/p><\/div>\n<blockquote><p>\u201cMy refusal to participate in&nbsp;Ukrainian Fashion Week&nbsp;was balanced and <strong><u>deliberate<\/u><\/strong>.&nbsp;Show expenses are big,&nbsp;and there is no expected feedback.&nbsp;The price includes:&nbsp;lease&nbsp;location,&nbsp;lighting and staff services for help with clothes.&nbsp;The participation of the models must be paid separately, beauty-teams,&nbsp;press and&nbsp;PR managers.&nbsp;A big plus showed on&nbsp;UFW&nbsp;\u2013 help&nbsp;in <strong>formation of image and<\/strong> young designer,&nbsp;if,&nbsp;of course,&nbsp;the brand is going to \u201cplay long\u201d.<\/p><\/blockquote>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 16 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 16\" loading=\"lazy\" class=\"aligncenter wp-image-150792\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6.jpg\" alt=\"UFW\" width=\"551\" height=\"551\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6.jpg 828w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-6-750x750.jpg 750w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">International experience<\/span><\/span><\/strong><\/p>\n<div>\n<p style=\"text-align: justify;\"><span class=\"s4\"><span lang=\"EN-US\">Some designers,&nbsp;who started their career with shows on&nbsp;U.F.W.&nbsp;now presenting collections in world capitals of fashion.&nbsp;So,&nbsp;for example,&nbsp;Elvyra Hasanova in September&nbsp;2021&nbsp;year presented the collection&nbsp;<\/span><\/span><a title="Woman Magazine Link" name=\"_Hlk111717318\"><\/a><span class=\"s4\"><span lang=\"EN-US\">within the <\/span><\/span><span class=\"s4\"><span lang=\"EN-US\">New York Fashion Week<\/span><\/span><span class=\"s4\"><span lang=\"EN-US\">.&nbsp;Svetlana Bevza has been holding shows in&nbsp;<\/span><\/span><span lang=\"EN-US\">New York<span class=\"s4\">.<\/span><\/span><\/p>\n<\/div>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CaAq0fuuut8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CaAq0fuuut8\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by BEVZA (@bevza)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<div>\n<p style=\"text-align: justify;\"><span class=\"bumpedfont15\"><span lang=\"EN-US\">According to<\/span><\/span><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">Valeria Manzyuk<\/span>&nbsp;<span class=\"bumpedfont15\">, the<\/span>&nbsp;head&nbsp;<span class=\"bumpedfont15\">of the PROFashion<\/span>&nbsp;<span class=\"bumpedfont15\">project<\/span>&nbsp;, which organizes fashion shows&nbsp;<span class=\"bumpedfont15\">in<\/span>&nbsp; New York<span class=\"bumpedfont15\">,<\/span>&nbsp;<span class=\"bumpedfont15\">participation in such an event allows you to bring the brand to a new level and attract clients around the world<\/span>&nbsp;<span class=\"bumpedfont15\">.<\/span>&nbsp;<span class=\"bumpedfont15\">The cost of participation in Fashion Week in<\/span>&nbsp;New York&nbsp;<span class=\"bumpedfont15\">makes up&nbsp;$7-50&nbsp;thousand.&nbsp;But participation alone is not enough.&nbsp;The American market is huge,&nbsp;to reach such a level, <\/span><\/span><span class=\"bumpedfont15\"><b><span lang=\"EN-US\">&nbsp;<\/span><\/b><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">there must be <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">production capacity and development strategy.&nbsp;Starting to work with celebrities is also not an easy path.<\/span><\/span><\/p>\n<\/div>\n<div id=\"attachment_150794\" style=\"width: 317px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 17 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 17\" aria-describedby=\"caption-attachment-150794\" loading=\"lazy\" class=\" wp-image-150794\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718.jpg\" alt=\"UFW\" width=\"307\" height=\"307\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718.jpg 1000w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4718-750x750.jpg 750w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><p id=\"caption-attachment-150794\" class=\"wp-caption-text\"><strong>Valeria <a title="Woman Magazine Link" href=\"https:\/\/www.instagram.com\/manziuk_v_\/\">Manzyuk<\/a> , founder of PROFashion<\/strong><\/p><\/div>\n<div>\n<blockquote><p><span class=\"bumpedfont15\"><span lang=\"EN-US\">\u00abFor a stylist to put clothes of an as yet unknown brand on a world star,&nbsp;a lot of work needs to be done:&nbsp;recommend yourself,&nbsp;hold a show on&nbsp;NYFW,&nbsp;it is <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">necessary<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\"> to work with the media and to write about the brand.&nbsp;And if a celebrity wears an item of a young designer,&nbsp;then <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">Vogue&nbsp;and other large mass media will definitely write about him<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">\u00bb<\/span><\/span><\/p><\/blockquote>\n<\/div>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CaK43M5vd-u\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CaK43M5vd-u\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by NYFW (@nyfw)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">About trends<\/span><\/span><\/strong><\/p>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 18 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 18\" loading=\"lazy\" class=\"aligncenter size-large wp-image-150796\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-1024x422.jpg\" alt=\"UFW\" width=\"1024\" height=\"422\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-1024x422.jpg 1024w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-300x124.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-768x317.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-1536x633.jpg 1536w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-1320x544.jpg 1320w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-750x309.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7-1140x470.jpg 1140w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/photo-output-7.jpg 1972w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">According to industry insiders,<\/span><\/span><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">zeroes are back in fashion<\/span>&nbsp;<span class=\"bumpedfont15\">,<\/span>&nbsp;<span class=\"bumpedfont15\">at the peak of popularity, clothes with all kinds of cuts and a balance between<\/span>&nbsp; frankly feminine&nbsp;<span class=\"bumpedfont15\">and masculine.<\/span><\/span><\/p>\n<\/div>\n<div id=\"attachment_150798\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 19 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 19\" aria-describedby=\"caption-attachment-150798\" loading=\"lazy\" class=\"wp-image-150798 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4725.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150798\" class=\"wp-caption-text\"><strong>Daria Donets, founder of the <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/darja_donezz?utm_medium=copy_link\">DARJA DONEZZ<\/a> brand<\/strong><\/p><\/div>\n<blockquote>\n<p style=\"text-align: justify;\"><span class=\"s4\"><span class=\"bumpedFont15\">&#8220;At the peak of popularity, jewelry in the form of feathers<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">rhinestones and stones and a low waist from <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">2000-<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">h<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">. <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">In addition<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">the trend continues to gain momentum&nbsp;<\/span><\/span>gender neutral <span class=\"s4\"><span class=\"bumpedFont15\">clothes&#8221;<\/span><\/span><\/p>\n<\/blockquote>\n<div id=\"attachment_150800\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 20 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 20\" aria-describedby=\"caption-attachment-150800\" loading=\"lazy\" class=\"wp-image-150800 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-300x300.png\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-300x300.png 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-150x150.png 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-768x768.png 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-60x60.png 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-75x75.png 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728-750x750.png 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4728.png 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150800\" class=\"wp-caption-text\"><strong>Designer Elvyra Hasanova,&nbsp; founder of the <a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/gasanova_boutique?utm_medium=copy_link\"><span class=\"s15\"><span class=\"bumpedFont15\">GASANOVA<\/span><\/span><\/a> <span class=\"s8\"><span class=\"bumpedFont15\">brand<\/span><\/span><\/strong><\/p><\/div>\n<blockquote>\n<p style=\"text-align: justify;\"><span class=\"s4\"><span class=\"bumpedFont15\">&#8220;I like the trend towards minimalism<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">as well as<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> then<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">That&#8217;s right now <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">ugly fashion <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">feminine silhouettes are coming<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">and the oversize is combined with an accented waist&#8221;<\/span><\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><img alt=\"UFW - 25 years: history, innovations, trends - 21 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 21\" loading=\"lazy\" class=\"aligncenter wp-image-150802\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4732.jpg\" alt=\"UFW\" width=\"454\" height=\"454\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4732.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4732-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4732-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4732-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4732-75x75.jpg 75w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/p>\n<div><span class=\"bumpedfont15\"><span lang=\"EN-US\">In addition,<\/span><\/span><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">with the beginning of the pandemic, consumer requests have changed.<\/span>&nbsp;<span class=\"bumpedfont15\">During the first wave, many people started working at home<\/span><\/span><b> <\/b><span class=\"bumpedfont15\"><span lang=\"EN-US\">so the demand for home clothes increased<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">,<\/span><\/span><span lang=\"EN-US\">&nbsp;<span class=\"bumpedfont15\">and closed shopping centers and boutiques contributed to <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">the popularity of online shopping.<\/span><\/span><\/div>\n<div id=\"attachment_150804\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img alt=\"UFW - 25 years: history, innovations, trends - 22 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 22\" aria-describedby=\"caption-attachment-150804\" loading=\"lazy\" class=\"wp-image-150804 size-medium\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-300x300.jpg\" alt=\"UFW\" width=\"300\" height=\"300\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-300x300.jpg 300w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-150x150.jpg 150w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-768x768.jpg 768w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-60x60.jpg 60w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-75x75.jpg 75w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735-750x750.jpg 750w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4735.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-150804\" class=\"wp-caption-text\"><strong><a title="Woman Magazine Link" href=\"https:\/\/instagram.com\/mariyapion?utm_medium=copy_link\">Maria Pion<\/a> , fashion expert, blogger<\/strong><\/p><\/div>\n<div>&nbsp;<\/div>\n<blockquote><p><span class=\"bumpedfont15\"><span lang=\"EN-US\">\u201cToday it is difficult to predict trends,&nbsp;the word \u201canti-trend\u201d gradually ceases to have meaning.&nbsp;Self-expression through image becomes the most important attribute of a modern person.<\/span><\/span><b> <\/b><span class=\"bumpedfont15\"><span lang=\"EN-US\">The trend for personalization of style&nbsp;is the&nbsp;main in fashion.&nbsp;<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">Things are once again becoming an investment in the wardrobe of a modern fashionista.&nbsp;This year, product quality comes <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">first:<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">natural fabric,&nbsp;laconic silhouettes,&nbsp;monochrome fabrics and complex details\u201d<\/span><\/span><\/p><\/blockquote>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 23 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 23\" loading=\"lazy\" class=\"aligncenter size-full wp-image-150806\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4739.jpg\" alt=\"UFW\" width=\"660\" height=\"224\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4739.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4739-300x102.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<p style=\"text-align: center;\"><span class=\"s8\"><span class=\"bumpedFont15\"><strong>Conscious consumption<\/strong> <\/span><\/span><\/p>\n<p><span class=\"s4\"><span class=\"bumpedFont15\">Conscious fashion is an alternative future for every&nbsp;<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">Ukrainian Fashion Week <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">actively demonstrates it<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">already <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">5<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">and hour<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> within the framework <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">UFW<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">passes <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">BE <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">SUSTAINABLE! Fashion Summit, <\/span><\/span>a <span class=\"s4\"><span class=\"bumpedFont15\">platform<\/span><\/span> <span class=\"s18\"><span class=\"bumpedFont15\">for a conversation about a conscious attitude to production and consumption<\/span><\/span><span class=\"s18\"><span class=\"bumpedFont15\">.<\/span><\/span><\/p>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 24 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 24\" loading=\"lazy\" class=\"aligncenter size-full wp-image-150808\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4742.jpg\" alt=\"UFW\" width=\"660\" height=\"482\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4742.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4742-300x219.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span class=\"s14\"><span class=\"bumpedFont15\">&#8220;The phenomenon of Ukrainian fashion in Vol<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">that we are a young industry<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">. <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">We are more flexible and mobile<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">than the &#8220;old world&#8221;<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">. <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">Therefore, changes are taking place quite actively<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">. <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">The most important thing is to teach young designers to perceive <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">sustainable fashion <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">not as an obstacle<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">and how the path to inspiration is new<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">m&nbsp;<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">opportunity<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">pit<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">. <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">For me personally, awareness is a brand marker<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">. <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">If you don&#8217;t support one<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">at<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\"> or somewhat aimed at sustainable development<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">you just can&#8217;t stay<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">h<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">like a brand&#8221;<\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">, <\/span><\/span><span class=\"s14\"><span class=\"bumpedFont15\">\u2013 <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">Irina Danilevskaya comments<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">.<\/span><\/span><\/p>\n<\/blockquote>\n<p><span class=\"s4\"><span class=\"bumpedFont15\">The<\/span><\/span> <strong><span class=\"s4\"><span class=\"bumpedFont15\">KSENIA SCHNAIDER<\/span><\/span><\/strong> brand sews jeans from recycled <span class=\"s4\"><span class=\"bumpedFont15\">fabric<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">.<\/span><\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZ_9E6-oqSa\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZ_9E6-oqSa\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Post shared by @ukrainianfashionweek_official<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong><span class=\"s4\"><span class=\"bumpedFont15\">LITKOVSKAYA<\/span><\/span><\/strong> <span class=\"s4\"><span class=\"bumpedFont15\">and<\/span><\/span> <strong><span class=\"s4\"><span class=\"bumpedFont15\">BEVZA<\/span><\/span><\/strong> <span class=\"s4\"><span class=\"bumpedFont15\">launched separate lines from recycled materials<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">,<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">a<\/span><\/span>&nbsp; transformer models&nbsp;<span class=\"s4\"><span class=\"bumpedFont15\">&nbsp;<\/span><\/span><strong><span class=\"s4\"><span class=\"bumpedFont15\">DZHUS<\/span><\/span><\/strong> <span class=\"s4\"><span class=\"bumpedFont15\">is an example<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">of<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">how to optimize production and consumption.<\/span><\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CZgrA_1N8cf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\">&nbsp;<\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\">&nbsp;<\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\">&nbsp;<\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\">&nbsp;<\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\">&nbsp;<\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\">&nbsp;<\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\">&nbsp;<\/div>\n<\/div>\n<p><a title="Woman Magazine Link" style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CZgrA_1N8cf\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by DZHUS (@dzhus.conceptual.wear)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p style=\"text-align: center;\"><strong><span class=\"s8\"><span class=\"bumpedFont15\">About further plans for the development of<\/span><\/span> <span class=\"s8\"><span class=\"bumpedFont15\">Ukrainian Fashion Week<\/span><\/span><\/strong><\/p>\n<p><span class=\"s4\"><span class=\"bumpedFont15\">The<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">fashion<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">industry<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">,<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">like many<\/span><\/span> other areas <span class=\"s4\"><span class=\"bumpedFont15\">,<\/span><\/span> <span class=\"s4\"><span class=\"bumpedFont15\">was affected by the pandemic<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">. Ukrainian Fashion Week <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">moved to <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">phygi<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">t<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">al-<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">format <\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">\u2014<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\"> the opportunity to watch shows online<\/span><\/span><span class=\"s4\"><span class=\"bumpedFont15\">.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span class=\"s4\"><span class=\"bumpedFont15\"><img alt=\"UFW - 25 years: history, innovations, trends - 25 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 25\" loading=\"lazy\" class=\"aligncenter wp-image-150810\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4746.jpg\" alt=\"UFW\" width=\"551\" height=\"367\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4746.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4746-300x200.jpg 300w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/span><\/span><\/p>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">On the occasion of the 25<sup>th<\/sup> anniversary <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">a new visual identity was created last year,&nbsp;<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">developed by <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">London creative agency&nbsp;Foxall Studio.<\/span><\/span><\/p>\n<\/div>\n<div>\n<p><span class=\"bumpedfont15\"><span lang=\"EN-US\">Irina Danylevskaya <\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">stressed<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">,&nbsp;<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">that<\/span><\/span><span class=\"bumpedfont15\"><span lang=\"EN-US\">,&nbsp;besides&nbsp;sustainability&nbsp;and<\/span><\/span> <span class=\"bumpedfont15\"><span lang=\"EN-US\">digitization,&nbsp;diversity and inclusiveness remain priority directions.<\/span><\/span><\/p>\n<\/div>\n<p><img alt=\"UFW - 25 years: history, innovations, trends - 26 - \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" title=\"UFW - 25 years: history, innovations, trends - 26\" loading=\"lazy\" class=\"aligncenter wp-image-150814\" src=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4748.jpg\" alt=\"UFW\" width=\"504\" height=\"336\" srcset=\"https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4748.jpg 660w, https:\/\/womanmagazine-npp.com\/wp-content\/uploads\/2022\/02\/IMG_4748-300x200.jpg 300w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<hr>\n<p><strong>Text: Varya Krat&nbsp;<\/strong><\/p>\n<p><strong>Photo: UFW press service, personal archive of heroes<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year 25th anniversary season of the Ukrainian Fashion Week took place.&nbsp;Throughout&nbsp;25&nbsp;years Ukrainian Fashion Week impressed the world with innovative formats,&nbsp;with progressive views and discovered many names,&nbsp;known to the whole world now. In honor of the anniversary&nbsp;Woman&nbsp;Magazine&nbsp;talked with insiders of Ukrainian&nbsp;fashion-industry about how the idea to organize Ukrainian Fashion Week came to mind,&nbsp;how Fashion in [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":150818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","tstyn_error":""},"categories":[9310],"tags":[9506,9513,9697],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UFW - 25 years: history, innovations, trends - Woman Magazine<\/title>\n<meta name=\"description\" content=\"- This year 25th anniversary season of the Ukrainian Fashion Week took place.&nbsp;Throughout&nbsp;25&nbsp;years Ukrainian Fashion Week impressed the world\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/womanmagazine-npp.com\/en\/2022\/02\/22\/ufw-25-years-history-innovations-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UFW - 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